How to Grow Your Yoga Teacher Brand – Part Two
Congratulations. You’ve done the training, you’ve got the certificate, and you’re bubbling to share your yoga with the world. This three part series will help you define and grow your brand.
by LUCY EDGE – Adland Brand Girl turned Yoga School Dropout turned wannabe Down Dog Billionaire
Part two – create your website
Once you have nailed your Brand Manifesto (see Part One), work on bringing it to life in everything you do, starting with your web presence. Don’t forget this isn’t just for prospective students, it’s also to showcase your offering to the owners of places you want to teach.
Creating your website
Step One: Choose and register your domain name
The first step is to register your domain on a site like go daddy, 1and1.co.uk or 123-reg. It’s a good idea to reference yoga and your name in the web address – lucyedgeyoga.com for instance – as it’s likely that anyone who’s heard of you will type that phrase into a search engine. Generally speaking a dot com address is best, but you might also like one that’s country specific like a dot co dot uk, or own it with a dot yoga – like Elena Brower’s genius teach.yoga.
Step Two: Design your website
Employing an expensive web agency is unlikely to be possible in your first years as a yoga teacher. So, you have two options – to create your own, or to use a community website like yogaclicks.com which has ready-made teacher profile templates, an existing community of students, and a strong social media presence all geared up to promote you.
If you decide to create your own site there are plenty of accessibly priced templates that don’t require any coding experience, and offer web hosting too; have a look at WordPress and Squarespace for starters.
These templates take the hard work out of designing your site. Use your visual real estate wisely – communicate your unique style though feature images and headers. You don’t need exotic locations or fancy poses; just images that communicate the spirit of your teaching. Make sure you assign space to your schedule, your purpose, and find a place to share your back-story, including how yoga makes a difference to you – how you’re #PoweredByYoga!
Step Three: Get great images
If there’s one thing that’s obvious just glancing at this post, its that image is critical.
In this frantic world of ours, everyone is super busy. We don’t have time to digest lots of text so your images have to work hard to communicate who you are.
When you are less well known, it’s really important that you come across as relatable – don’t go for the moody photography or the super-athletic poses – you want people to be able to imagine themselves in your classes or on your retreats.
Step Four: Make Google like you
There are several other advantages to using a template – all of which will improve your chances of being found online. Google favours responsive websites – ones that work equally well on mobile – and modern templates are built this way from the get-go. They will generate your site map automatically (also important to Google), and enable you to easily integrate your social media accounts.
Step Five: ‘Sign up, sign up’!
Email lists are one of your most powerful marketing tools so be sure to include a newsletter sign-up option. Mailchimp offers easy integration, ready-made, mobile-responsive templates, and can help you manage your email list as it grows. Other alternatives include Mandrill, GoodBits, and yoga specialist Namaste Light – offering affordable green emails for teachers and studios.
Step Six: Let people know how to get in touch
Contact forms are easy to implement and manage (and a good way to prevent spam), but people often prefer talking to a real person or emailing direct, so be sure to include your phone number and email address in addition to the form.
Step Seven: Link to other sites
Once you have these basics in place, create so-called ‘back links’ to your website from other websites and social media. These links tell Google that your site is popular, which will improve your results ranking. Creating a profile on a community site like ours – YogaClicks.Com – is an easy (and free) way to do this.
Got a great looking website that you want to share? Send us a link and we’ll post the best.
Need help creating your site? Team YogaClicks can help. We have the experience (just look at YogaClicks.Com, YogaClicks.Store and this site) and we have affordable solutions that won’t break the bank. Plus we’re all yogis.
Get in touch – it’s firstname.lastname@example.org