How to Grow Your Yoga Teacher Brand – Part Three
Congratulations. You’ve done the training, you’ve got the certificate, and you’re bubbling to share your yoga with the world. This three part series will help you define and grow your brand.
by LUCY EDGE – Adland Brand Girl turned Yoga School Dropout turned wannabe Down Dog Billionaire
Part three – spreading the word
Yoga With Adriene
Of course creating your website is only half of getting found. You also need to meet the community where it is – that means engaging in social media. Don’t walk into the party wanting to talk about yourself – spend time joining other people’s conversations.
Think about what engages YOU the most and apply that to your strategy. Communicate with your followers, likers, and everyone in between. Post relevant, interesting content. Share your blog posts. Tell your followers something funny that happened in your yoga class that morning. Share your vulnerabilities AND your successes. Be real, accessible, and relatable. Yoga is a saturated market, so being you is the only way to be unique.
Instagram, Facebook and Twitter
Instagram is the most popular photo-sharing app out there, and yoga is a huge chunk of that. Use hashtags to identify your posts by topic. Regram (RG) other people’s photos and post your own.
Make sure your photos are clear and well-lit. A simple mobile tripod and your phone is all you need to achieve great photos. Tweak your photos to look their best by adjusting brightness, contrast, saturation, shadows and highlights, and of course use the famous Instagram filters.
Set your Facebook and Twitter profiles up to look impactful, and to reflect your personality. Your Facebook cover photo should complement your profile image and is a useful way of promoting upcoming retreats and workshops. Join groups and use hashtags to join the debate.
Love your hometown
Amanda Grady, Katja Shulga, Lou Kitchener
It can be very hard to get heard in the world of yoga – it’s so vast, with so many conversations. So don’t forget your hometown.
Facebook’s teacher and student groups are great for spreading the word in your locality. Norwich Yoga Teachers, for instance, in YogaClicks’ #YogaHood, is a busy community noticeboard – teachers and venue owners regularly post cover requests and ask for expertise.
Stay At Home Yogi Blog
Use your online presence to establish your expertise. Lead discussions. A great way to do this is to write blog posts.
Keep your posts short (turn those 2000 words on your pet subject into 500, max), use plenty of pictures and create what are lovingly known as ‘click bait’ headlines.
Choose your words carefully
Then optimise your content for Google. Include plenty of ‘keywords’ (the words or phrases that people type into search engines) in your blog copy and headlines, and on your web page titles and descriptions. Use Google’s Keyword Tool to help you identify the highest ranking words for your subject. Don’t over-think it though – the most important thing is that your readers love it, not Google.
There are plenty of blog posts on this – choose the highest-ranking articles in the search results – these authors know their stuff!
Yoga girls on film
Tara Stiles, image Yoga Journal
Videos will also help you establish your expertise. They don’t have to be shot on a desert island. Film on your phone and keep it simple; a five-minute tutorial on how to do a yoga pose, or even one minute on what you’re planning on teaching that night.
A big smile and an obvious enthusiasm will make up for any technical shortcomings.
Go old school
Don’t forget the old school ways. Who hasn’t taken a pic of a flyer on a community noticeboard? There are plenty of online templates that will help you look like a pro. Choose a smiling pic of you, list your classes and clearly communicate your ‘why’ in a sentence. Post at the local health food store, the juice bar, the alternative therapies clinic, and even, dare we say, your local Starbucks – pretty much all yoga students drink coffee!
Feature an introductory discount on the flyer and use a unique code for each location so you can track which places work for you.
Make sure you track your website’s performance. Use Google Analytics to understand where users have come from, what keywords got them there, and which pages they’re looking at. This will tell you which keywords work, which pages are performing well, and which need a rethink.
Sell your creativity #MadeByYogis
Marketing yourself as a teacher doesn’t have to be limited to your teaching. Selling your DVD or your aromatherapy oils will supplement your income and get your name out there. Try an online marketplace like our very own yogaclicks.store, which specialises in sharing the yoga community’s creativity and, if you’re a teacher, will feature your teaching bio alongside your yoga inspired collections.
For more info on selling with YogaClicks.Store click here.
Got something to sell? We’d love to hear from you.
Wishing you a long and rewarding career #PoweredByYoga!