Fashion Designers Follow Yoga’s Lead: #EcoEcho
Yogi designers have always led the way in sustainable fashion – designing, manufacturing and shipping with the planet front of mind. Now high street and designer brands are following suit.
by SOPHIE CHITTOCK
H&M Conscious Collection
H&M Conscious Collection 2011
“Making more sustainable fashion choices available, affordable and attractive to as many people as possible. That’s what H&M Conscious is all about. We want to be able to offer the latest trends and the possibility of exploring your own personal style – in a conscious way.” – H&M
H&M has been a pioneer of the sustainable movement on the high street with numerous collaborations, store schemes and packaging. Their conscious collection consists of pieces made of organic cotton and recycled fabric, with a strive to also make production sustainable. In store, they offer rewards for bags of your unwanted clothes. Spear headed by celebrity endorsement, the collection is not only sustainable but very chic. We approve.
Stella McCartney SS14 Lookbook
“Our philosophy is that it is better to do something than nothing. For me, it’s about the basic principles: Sustainability is important, as is recycling. Everyone can do simple things to make a difference, and every little bit really does count.” – Stella McCartney
It’s fair to say that Stella McCartney is most well known for her cruelty free fashion line, as well as her firm views on sustainability. With every collection she strives to keep everything as eco conscious as humanly possible and proving her efforts through promotional youtube videos. All her accessories are strictly vegan, with her womenswear and collaborations following suit.
Topshop ‘Reclaim to Wear’ Collection
‘To create the collection, the designers had to un-learn their techniques and turn the design process on its head, making use of what they had. They discovered that mixing up remnant fabrics and colours on a basic shape can create a really discretional piece.’ – Topshop Blog
Dipping into the sustainable pool a little at a time, Topshop is supporting all things eco with a new sustainable range. The reclaim collection features 20 wardrobe essentials, from floral camis, easy denim and sleek jumpsuits. Each made using surplus materials and cut-offs from the high street brand’s existing stock.
Asos Eco Edit
Pieces from Asos Eco Edit
“ASOS is committed to reducing our impact on the planet. By working with eco-friendly brands and global initiatives, we’ve put together an edit of clothing, accessories and beauty products that fit within our criteria for sustainability. We’re particularly proud of our fair-trade clothing label ASOS Made In Kenya, made in partnership with SOKO Kenya, but whether you’re looking for clothing that’s made with a lower environmental impact or beauty that’s natural and organic, you’ll find it here.” – ASOS
ASOS is one of the largest online shopping sites, with over 60,000+ products available and now an eco-edit. If you’re trying to shop ethically, you don’t have to completely strike ASOS from your list of places to visit. Although the site is home to hundreds of fast fashion brands, they do have an eco-friendly edit of sustainable clothing, accessories, and beauty supplies, which includes their own fair-trade label, ASOS Africa; making it easier to shop consciously, ethically, and with a happy heart.
Yoga Fashion Brands
Starseeds Ambassadors Pip & Eugene Shop the collection at YogaClicks
‘I decided to move away from the mainstream fashion, which used to be my dream career path and to start an ethical and responsible project- which should be a a natural thing for people who travel. In Starseeds we believe in the power of love and connection and we are fully aware that every conscious choice matters’ – Natalia Zawada, Founder
Responsible production is their core value. To make sure their supply chain is purely ethical, they found production studios based in Eastern Europe where they can travel anytime to check up the working conditions. They visit fabric trade fairs in Paris, Munich and London regularly, to look for the newest eco-friendly solutions and to source some interesting sustainable fabrics.
To create the most feel-good yoga gear on the Planet they select only ultra soft environmental friendly fabrics, including the natural ones like: organic cotton, bamboo, ramie, or recycled yet sustainable blends: eg. s.caffe (coffee waste+ recycled polyester). As well as their clothing tags being woven in a silky touch bamboo tape.
Asquith Lookbook Shop the collection at YogaClicks
‘From the very beginning it was crucial to me that our activewear was ethically made in the best quality, eco-friendly fabrics that were as soft as they were hard-wearing. I also wanted the designs to work as well on the mat as they do off, so women could feel good wearing them wherever they went: the school run, the beach, on a plane, as loungewear, as well as in the studio.’ – Alice Asquith, Founder
With all their activewear made from organic cotton, bamboo and bambor, Asquith stands true to the yoga principle of eco conscious. Bamboo is a sustainable and environmentally low-impact fabric, growing faster and absorbing more carbon dioxide than hardwood trees. It’s ideal for activewear as it’s naturally anti-bacterial, breathable and wicks away sweat. It moulds to the body, providing excellent stretch capabilities and is particularly good for sensitive skin.
Mala Collective Look book Shop the collection at YogaClicks
‘At Mala Collective, our vision, mission and values are something we’re very proud of. It’s a check in point as we grow, make decisions, and something that keeps us all connected. We believe it’s the foundation of who we are and why we’re here.’ – Ashley & Matt, Co-Founders
With strong values in authenticity, integrity, connection, elevation and peace this jewellery brand not only make their products through sustainable materials but also spend a lot of time giving back to different communities. Their creation process in Bali provides numerous jobs for locals — from the planting of the rudraksha trees, to the harvesting stage. And the best part is that it’s all fair trade. Even better — all the employees benefit from profit sharing of world wide sales! In addition, support is given to the high priests in Bali, Indonesia who often perform their ceremonies for free.